The new debate in the world of public relations is whether or not the news release is dead. Many think that the current version of the news release is not a productive way of promoting information. They think that news releases should just cover the basic facts. However, an improved version is not available at the current time. The best way for public relation professionals to get information to the public is through a news release. One such example is written by Allison Keane and Kateri Benjamin.
In this news release, Keane and Benjamin cover the new edition of David Zinczenko and Matt Goulding's Eat This Not That. They start the news release with explaining what the book is about which is the 20 worst foods in America. They then provide information about where and when the book can be bought and how much the book costs. They also provide exerts from the list of foods which Americans should avoid.
Overall, this news release provides all the facts needed to write an article about the release of the new book. However, instead of writing a version of their own article, PR professionals could just provide an outline of the information like editor Tom Foremski suggest in his article "Die! Press release! Die! Die! Die!" . I personally think that Foremski has a creative insight to the problem of inadequate press releases. PR professionals should consider his ideas because it could save journalists and themselves time and effort.