The new debate in the world of public relations is whether or not the news release is dead. Many think that the current version of the news release is not a productive way of promoting information. They think that news releases should just cover the basic facts. However, an improved version is not available at the current time. The best way for public relation professionals to get information to the public is through a news release. One such example is written by Allison Keane and Kateri Benjamin.
In this news release, Keane and Benjamin cover the new edition of David Zinczenko and Matt Goulding's Eat This Not That. They start the news release with explaining what the book is about which is the 20 worst foods in America. They then provide information about where and when the book can be bought and how much the book costs. They also provide exerts from the list of foods which Americans should avoid.
Overall, this news release provides all the facts needed to write an article about the release of the new book. However, instead of writing a version of their own article, PR professionals could just provide an outline of the information like editor Tom Foremski suggest in his article "Die! Press release! Die! Die! Die!" . I personally think that Foremski has a creative insight to the problem of inadequate press releases. PR professionals should consider his ideas because it could save journalists and themselves time and effort.
Saturday, September 29, 2012
Saturday, September 22, 2012
Every Girl I've Ever Kissed
I have never enjoyed reading blogs. I understand the concept of blogs being used as a promotional device, but I do not understand everyone's need to blog about their personal life. I honestly do not know why I should take time out of my day to read about your crappy or exciting day. Now if you're a famous person, like Emma Stone, I would love to read about you're life. If you're an average person like me, I really do not care. If an average joe wants me to read his/her blog about his/her life then it better be hilarious. It has to be Every Girl I've Ever Kissed quality.
Luke Stephens is an average person who created the blog Every Girl I've Ever Kissed in 2011. In this blog he tells the story behind every girl he has ever kissed. They are not your usual boring I kissed a girl/guy stories, they are elaborate, bizarre and funny. Every story usually has me laughing so hard that my roommate has to check to make sure I am not dying. Stephens knows how to write a good story and make it look easy, which is the toughest part of blogging.
Another great thing about this blog is that he used to update it every Wednesday. Many times bloggers update their pages at random times, which is another frustrating thing about blogging. Stephens set Wednesday as his update day. In doing this he kept readers excited and interested about his upcoming posts. Stephens has not updated the blog since January of this year but he has a new blog now called Bright Luke, Big City.
Even though Every Girl I've Ever Kissed is not updated anymore it is still a great example of a good blog. Stephens' writing is interesting and well thought out. In general I do not like blogs, but this is a blog that I will actually read and enjoy.
Luke Stephens is an average person who created the blog Every Girl I've Ever Kissed in 2011. In this blog he tells the story behind every girl he has ever kissed. They are not your usual boring I kissed a girl/guy stories, they are elaborate, bizarre and funny. Every story usually has me laughing so hard that my roommate has to check to make sure I am not dying. Stephens knows how to write a good story and make it look easy, which is the toughest part of blogging.
Another great thing about this blog is that he used to update it every Wednesday. Many times bloggers update their pages at random times, which is another frustrating thing about blogging. Stephens set Wednesday as his update day. In doing this he kept readers excited and interested about his upcoming posts. Stephens has not updated the blog since January of this year but he has a new blog now called Bright Luke, Big City.
Even though Every Girl I've Ever Kissed is not updated anymore it is still a great example of a good blog. Stephens' writing is interesting and well thought out. In general I do not like blogs, but this is a blog that I will actually read and enjoy.
Saturday, September 15, 2012
Cracked.com
One of my favorite websites is Cracked.com. This is a humor website that I discovered from one of my professors. On his personal blog, he posted a link to an article called "The 7 dumbest things students do when cramming for an exam." I was intrigued so I followed the link to Cracked.com. There, not only did I find out about the dumb things students do on exams, but I also discovered the mysteries of Pinterest and stalking techniques.
This is a website of satirical articles about random things. The writers discover whatever they find interesting or humorous and they share it with their readers in a witty, funny fashion. This wit and humor is why I enjoy this website.
However, what I like the most is how each of the writers make writing seem laid back and easy. I enjoy writing but it has never come to me easily, especially satirical writing. It fascinates me how these writers can take a subject, like tips on an exam, and make it interesting with so little effort. I think it takes a lot of talent to be able to do that.
Another great aspect of this website is the way it is set up. They post the most recent articles at the top of the page so it is more accessible for users. Also, with almost every story, there is a picture to go with it. I think this adds interest and curiosity to the article because most of the pictures are weird and random, just like the stories that go with them.
Overall, this is a good website to check out if you're having a bad day and need a laugh.
This is a website of satirical articles about random things. The writers discover whatever they find interesting or humorous and they share it with their readers in a witty, funny fashion. This wit and humor is why I enjoy this website.
However, what I like the most is how each of the writers make writing seem laid back and easy. I enjoy writing but it has never come to me easily, especially satirical writing. It fascinates me how these writers can take a subject, like tips on an exam, and make it interesting with so little effort. I think it takes a lot of talent to be able to do that.
Another great aspect of this website is the way it is set up. They post the most recent articles at the top of the page so it is more accessible for users. Also, with almost every story, there is a picture to go with it. I think this adds interest and curiosity to the article because most of the pictures are weird and random, just like the stories that go with them.
Overall, this is a good website to check out if you're having a bad day and need a laugh.
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